Creative is not a noun!

…and proves my point, though this site has articles by a bunch of idiots who might argue otherwise.

Apparently, people in the online ad game (I chose “game” on purpose, since it’s clear from the articles that they have no idea what they’re doing) use “creative” to describe what they create. Also, the people who create “creative” are called “creatives.” What a horrible, twisted use of language.

Oh yeah, there is actually an article on that site entitled, “Big Banner Ads Rule“…and the guy is serious!

1 thought on “Creative is not a noun!”

  1. Hmmm…I’m now wondering if idiots was too strong a word?

    Maybe they’re not idiots, but those guys could certainly stand to do a lot more thinking about how to acheive their goals through creating good experiences, rather than trying to elicit click-throughs by being the most annoying.

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